Abinci ya zama dole don tafiya da fada, amma me ya kamata sojoji su sha?Tun lokacin da sojojin Amurka suka sauka a Turai a cikin 1942, amsar wannan tambaya ta fito fili: sha Coca Cola a cikin kwalban da kowa ya sani game da shi, wanda ke da ma'ana da ma'ana.
An ce lokacin yakin duniya na biyu, sojojin Amurka sun sha kwalaben Coca Cola biliyan 5.Kamfanin Shaye-shaye na Coca Cola ya yi alkawarin jigilar Coca Cola zuwa yankunan yaki daban-daban tare da daidaita farashin kan sinti biyar kan kowacce kwalba.Sojojin Amurka da aka zana a fastocin yakin suna murmushi, suna shirye su tafi, rike da kwalabe na Coke, suna raba Coke tare da sabbin yaran Italiya da aka 'yanta.A cikin wannan lokaci, masu daukar hoto sun mayar da hotuna daya bayan daya don daukar lokacin da sojojin da suka fuskanci fadace-fadace da yawa, suka sha coke a lokacin da suka shiga cikin Rhine. Yaƙin Duniya na biyu ya buɗe kasuwar duniya ga Coca Cola.A cikin 1886, a Atlanta, Jojiya, John Pemberton, tsohon kanar sojan Confederate, morphine addict da harhada magunguna, ya haɗa Coca Cola.A yau, ban da Cuban hukuma da Koriya ta Arewa sabo, ana sayar da wannan abin sha a wasu ƙasashe na duniya.A cikin 1985, Coca Cola ya tafi kai tsaye zuwa Milky Way: ya shiga cikin jirgin Challenger na sararin samaniya don sha a cikin gida.Ko da yake za ku iya saya Coca Cola a cikin kwalabe daban-daban da na'urorin sayar da kayayyaki daban-daban a yau, hoton hoton wannan sanannen duniya da kuma shahararsa. abin shan carbonated mara misaltuwa ya kasance baya canzawa.Kwangilar kwalbar Coca Cola mai ma'ana da madaidaici tana dacewa da alamar kasuwanci mai launi na ƙarni na 19 na kamfanin.Miliyoyin mutane sun ce kwalban Coca Cola ita ce mafi kyawun sha.Ko akwai tushen kimiyya ko a'a, jama'a sun san abubuwan da suke so: bayyanar kwalban mai lankwasa da jin daɗin lubrication.
A cewar shahararren mai zanen masana'antu dan kasar Faransa dan kasar Amurka Raymond Loewy, "Kwallalan Coca Cola sune gwanaye a fannin kimiyya da kuma tsarin aiki. A takaice dai, ina tsammanin kwalaben Coca Cola za a iya daukar su a matsayin ayyukan asali. Tsarin kwalban yana da ma'ana, ceton kayan aiki da kuma kayan aiki. Yana da kyau a duba. Shi ne mafi cikakkiyar marufi na ruwa "a halin yanzu, wanda ya isa ya zama matsayi a cikin manyan litattafai a tarihin ƙirar marufi."Loy yana son ya ce "tallace-tallace shine makasudin ƙira" kuma "a gare ni, mafi kyawun lankwasa shine yanayin tallace-tallace na sama" - yayin da kwalban Coke yana da kyakkyawan lankwasa.Kamar yadda aka sani ga dukan mutane a duniya, yana da mashahuri kamar Coca Cola.
Abin sha'awa shine, Coca Cola tana siyar da sigar zaki mai ɗauke da hodar iblis wadda ta nemi izinin keɓancewa tsawon shekaru 25.Duk da haka, tun 1903, bayan cire hodar iblis, "ma'aunin abin sha mai sanyi" da ke saman tebur na mashaya mai sayarwa ya hada syrup da soda kuma ya zuba su don sayarwa.A wancan lokacin, kamfanin Coca Cola bai tsara nasa "marufi na ruwa ba".A lokacin yakin duniya na daya, lokacin da sojojin Amurka suka tashi zuwa Turai a 1917, kayan shaye-shaye na jabu sun kasance a ko'ina, ciki har da Cheracola, Dixie Cola, Cocanola, da dai sauransu. Coca Cola yana bukatar ya zama "ainihin" don kafa matsayinsa na shugaban masana'antu da hegemony. A cikin 1915, Harold Hirsch, lauya na Kamfanin Coca Cola, ya shirya gasar ƙira don nemo nau'in kwalban da ya dace.Ya gayyaci kamfanoni takwas da ke hada kaya domin halartar gasar, ya kuma bukaci mahalarta taron da su tsara irin wannan siffar kwalbar: wanda ke cikin duhu zai iya gane ta ta hanyar taba hannunsa, kuma tana da salo sosai, ko da ta karye, mutane. iya sanin kwalbar Coke ce a kallo."
Wanda ya ci nasara shi ne Kamfanin Lute Glass da ke Terre Haute, Indiana, wanda Earl R. Dean ne ya kirkiro aikinsa na cin nasara.Ƙirƙirar ƙirarsa ta fito ne daga misalan tsire-tsire na cacao pods waɗanda ya samo yayin binciken wani kundin sani.Bayanai sun tabbatar da cewa kwalaben Coke da Dean ya tsara ya fi ɗimbin ɗabi'a da ɗimbin yawa fiye da ƴan wasan kwaikwayo masu sexy Mae West da Louise Brooks, kuma kaɗan ya yi yawa: zai faɗi akan layin taro na masana'antar kwalba.Bayan siriri mai laushi a cikin 1916, kwalban mai lankwasa ya zama daidaitaccen kwalban Coca Cola shekaru hudu bayan haka.A shekara ta 1928, tallace-tallacen kwalabe ya zarce na masu lissafin abin sha.Wannan kwalabe mai siffar baka ce ta je fagen fama a shekara ta 1941 kuma ta ci duniya. A shekara ta 1957, kwalbar cola ta kawo sauyi kawai a tarihin karni.A wancan lokacin, Raymond Loy da babban ma'aikatansa, John Ebstein, sun maye gurbin tambarin da aka yi a cikin kwalbar Coca Cola da farar fata mai haske.Ko da yake alamar kasuwancin tana riƙe da salo na musamman na Frank Mason Robinson a cikin 1886, wannan ya sa ƙirar jikin kwalbar ta ci gaba da tafiya tare da lokutan.Robinson shi ne ma'aikacin littafin Kanar Panberton.Ya kware wajen rubuta Turanci a cikin rubutun “Spencer”, wanda shi ne ma’auni na fasahar sadarwa na Amurka.Platt Rogers Spencer ne ya ƙirƙira shi a shekara ta 1840, kuma na'urar buga rubutu ta fito bayan shekaru 25.Robinson ne ya kirkiro sunan Coca Cola.Ilhamarsa ta fito ne daga ganyen koko da ’ya’yan itacen kola da Panberton ya yi amfani da shi don fitar da maganin kafeyin da yin abubuwan sha masu “daraja na likitanci”.
Hoton da ke sama shine game da tarihin wannan kwalabe na Coca Cola.Wasu litattafai kan tarihin ƙirar masana'antu (wataƙila tsofaffin nau'ikan) suna da wasu ƙananan kurakurai (ko rashin fahimta), wato, sun ce kwalaben gilashin gargajiya ko tambarin Coca Cola ƙirar Raymond Loewy ce.A gaskiya, wannan gabatarwar ba daidai ba ce.Tambarin Coca Cola (ciki har da sunan Coca Cola) Frank Mason Robinson ne ya tsara shi a shekara ta 1885. John Pemberton shine mai kula da littattafai (John Pemberton shine farkon wanda ya kirkiri Coca Cola soda).Frank Mason Robinson ya yi amfani da Spenserian, wanda ya fi shahara tsakanin masu kula da littattafai a wancan lokacin.Daga baya, ya shiga Coca Cola a matsayin sakatare da jami'in kudi, wanda ke da alhakin tallan farko.(Dubi Wikipedia don cikakkun bayanai)
Earl R. Dean ne ya kera kwalbar gilashin Coca Cola classic (kwalban kwankwane) a shekara ta 1915. A lokacin, Coca Cola ta nemi kwalbar da za ta iya bambanta sauran kwalaben sha, kuma za a iya gane ta ba dare ba rana, ko da ya karye.Sun gudanar da gasa don wannan dalili, tare da halartar Gilashin Gilashin (Earl R. Dean shine mai tsara kwalban kuma manajan farfaɗo na Tushen), Da farko, sun so su yi amfani da sinadarai guda biyu na wannan abin sha, ganyen koko da kola. amma ba su san yadda suke ba.Sai suka ga hoton kwas ɗin koko a cikin Encyclopedia Britannica a ɗakin karatu kuma suka tsara wannan kwalabe na al'ada a kan shi.
A wancan lokacin, injinan da suke kera su na bukatar gyara nan da nan, don haka Earl R. Dean ya zana zane ya yi gyare-gyare a cikin sa’o’i 24, kuma gwajin ya samar da wasu kafin a rufe na’urar.An zaɓi shi a cikin 1916 kuma ya shiga kasuwa a waccan shekarar, kuma ya zama madaidaicin kwalabe na Kamfanin Coca Cola a 1920.
Hagu kuma shine ainihin samfurin Tushen, amma ba a sanya shi cikin samarwa ba, saboda ba shi da kwanciyar hankali a kan bel ɗin jigilar kaya, kuma gefen dama shine kwalban gilashin gargajiya.
Wikipedia ya ce wasu mutane ne suka gane wannan labari, amma mutane da yawa suna ganin ba gaskiya ba ne.Amma ƙirar kwalbar ta fito ne daga Gilashin Tushen, wanda aka gabatar a cikin tarihin Coca Cola.Yayin da Lowe ya kasance a cikin sojojin Faransa har sai da ya koma Amurka a 1919. Daga baya, ya ba da sabis na zane na Coca Cola, ciki har da zanen kwalba, kuma ya tsara gwangwani na farko na gwangwani don Coca Cola a 1960. A 1955, Lowe ya sake fasalin ginin. Coca Cola kwalban gilashi.Kamar yadda ake iya gani daga saman hoton, an cire abin da aka sanya a cikin kwalbar kuma an maye gurbin farar rubutu.
Coca Cola yana da kwalabe a ƙasashe da yankuna daban-daban.Kamfanin Coca Cola yana da kayayyaki da yawa, kuma yana da ƙananan gyare-gyare, alamomi da kwalabe a ƙasashe daban-daban.Akwai kuma masu tarawa da yawa.An inganta tambarin Coca Cola a cikin 2007.
Hoton da ke sama yana nuna kwalaben filastik da kwalban gilashin Coca Cola classic.A shekarar da ta gabata ne aka sake fasalin kwalaben roba na Coca Cola (PET), kuma an kaddamar da ita a bana domin maye gurbin kwalaben robobi na dukkan nau’in Coca Cola.Yana da 5% ƙasa da abu fiye da asalin kwalban filastik, wanda ya fi sauƙi don riƙewa da buɗewa.Coca Cola kwalabe na filastik sun fi kama da kwalabe na gilashi, saboda har yanzu mutane suna son kwalabe gilashi.
Lokacin aikawa: Oktoba-26-2022Sauran Blog
